One of the newest is called a Viral Ebook. To see an example, I've put together a very short viral ebook. Take a
LOOK HERE.
One of the way it works is that before anyone can actually see the report, they must first tell 3 friends about
it. Once they've done that, they can then read the report, but not before. Kinda cool, really. Inside that report, you
(as the author) can embed other viral links to other web pages.
The only place I know you can get this Viral Ebook Generator is Mike Filsaime's ListDotCom.Com.
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