Don't Make These Cover Letter Mistakes

Editor's Note: In this first of a 2 part article, the author examines the do's and don'ts of writing your cover letter.

Part 1 of 2

Your cover letter shows employers how well you express yourself. It can also demonstrate that you are savvy in the ways of marketing yourself and selling your best qualifications. A good cover letter can entice the recipient to review your resume. A bad cover letter, on the other hand, can nip your chances in the bud. Here are 10 mistakes that contribute to bad cover letters. To ensure that your cover letter is effective, avoid these mistakes:

• Sending your resume without a cover letter. Sure, there are some employers that don't read them or place much importance on them.But since you don't know whether the employer you're writing to reads and values cover letters or not, you must include a letter.

• Failing to address the letter to the specific name of the recipient. Addressing the letter to "Dear Personnel Director/HR Director," "To Whom It May Concern," "Dear Sir or Madam" (or worse, "Dear Sirs ") instead of a named individual are all lazy approaches that show the employer that you were not concerned enough to find out the name of the person with the hiring power. It's not always easy to find the name of the specific hiring manager, but try to do so if at all possible. Usually, you can just call the company and ask who the hiring manager is for a given position. Tap into your personal network to learn the names of hiring managers. Let's say a company post an opening online. You know someone who works at the company. Ask your contact to find out the name of the person hiring for that position. Also use the library, phone book, and Internet www.quintcareers.com to track down names of hiring managers.

  The worst-case scenario is that your letter will begin "Dear Hiring Manager for [name of position]:" It's not the best approach, but if you absolutely cannot find a name, this salutation does at least provide some specificity.

• Telling the employer what the company can do for you instead of what you can do for the company. This mistake is particularly common among new college graduates and other inexperienced job-seekers. In most cases, employers are in business to make a profit. They want to know what you can do for their bottom line, not what they can do to fulfill your career dreams. Tell the employer how you can meet his or her needs and contribute to the company.

• Leaving the ball in the employer's court. Too many cover letters end with a line like this: "I look forward to hearing from you." Proactive cover letters, in which the job-seeker requests an interview and promises to follow up with a phone call, are far more effective. Don't be vague about your desire to be interviewed. Come right out and ask for an interview. Then, take your specific action a step farther and tell the recipient that you will contact him or her in a specified period of time to arrange an interview appointment. Obviously, if you say you will follow up, you have to do so. If you take this proactive approach and follow up, you will be much more likely to get interviews than if you did not follow up. This follow-up aspect is another good reason to obtain the specific name of the hiring manager.

  Here's a sample closing paragraph requesting specific action and describing the writer's planned follow-up.

  I would like to be considered for a sales position in which someone of my background could make a contribution. I will contact you soon to arrange for an interview. Should you require any additional information, I can be contacted at the phone numbers listed above.

• Being boring and formulaic. Don’t waste your first paragraph by writing a boring introduction. Use the first paragraph to grab the employer's attention. Tell the employer why you are writing and summarize the reasons you are qualified for the position, expanding on your qualifications in later paragraphs.

Katharine Hansen is Chief Writer for Quintessential Resumes and Cover Letters www.resumesandcoverletters.com and Creative Director for Quintessential Careers www.quintscareers.com. She is a Credentialed Career Master and Certified Electronic Career Coach. She can be reached at mailto:khansen@resumesandcoverletters.com.